Call Us:

Beloit: (785)­738-3816

Smith Center: (785)­282-6086


Why Eyewear from the EyeCare Center?

Selection! The EyeCare Center offers a HUGE selection of frames and sunglasses that guarentees we will find your perfect style, size, and color.

You Will Love Your New Glasses! Our expert opticians want to make you look, feel, and see your best in your new glasses.

Your Glasses Will be Custom Made for You! Your glasses will be custom made based on personalized measurements taken by our expert opticians. Glasses are not one-size-fits-all. Only in-person measurements will do.

Only the Best Quality Will Do! We use only the best technology available to provide you with the sharpest vision and superior durability.

Guaranteed Accuracy! When your new glasses arrive, we will verify the accuracy of your glasses according to The EyeCare Center’s strict standards. Our expert opticians will customize the fit and comfort of your new glasses and guaranteee your satisfaction.

2-Year Unlimited Warranty! All new glasses from The EyeCare Center include an unlimited 2-year warranty. And of course, adjustments and repairs are always free.

90-Day Satisfaction Guarantee! If for any reason you are not completely satisfied, we will fix it or refund your purchase.

Shop Local! We have three locations in Beloit, Smith Center, and Concordia. We love and support our local businesses. So should you!